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Powerful Psychology
If you fell for the 99-year asphalt shingles and the self-sealing blacktop prank, you were a victim of the psychological trigger of Authority.Â
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This extremely powerful tool is used on you daily if you watch television. I'll bet
that's news to you.
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I'm an authority figure that you trust.Â
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I know that sounds haughty but it's true. Where does my authority well up from?
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I'm a nationally syndicated newspaper columnist and award-winning builder and remodeler.
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I'm the founder of the first home improvement site on the Internet.Â
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I'm the talent on
the first ever home improvement channel on YouTube.
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I author this newsletter that has tens of thousands of subscribers.Â
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I've written several books.
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I've done expert witness work for decades with my last case having me crawl on the roof of the Brazilian Ambassador's home on the Caribbean island of Antigua.
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So tell me, how much do you TRUST the people you see on TV news shows?
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Do they have similar
credentials or are they just bubble-headed bleach blondes that can read a teleprompter with a gleam in their eyes? Thank you Don Henley! Go listen to this great song.
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WHY do you trust these people?Â
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Have you ever asked yourself that
question?
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You've never even met them for goodness sake! But because they're on TV and you're NOT, you automatically place TRUST/AUTHORITY in them.
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They could be lying slime bags who don't pay their taxes, commit felonies each week, and partake in child and sex trafficking off camera for all you know.
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Yet you place vast amount of
TRUST in them and what they say.
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It's all because your brain stem is hard-wired to succumb to the Authority trigger and about six other different psychological triggers.
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The most powerful trigger of all is scarcity.Â
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I used that one indirectly on you TWICE yesterday. I created the image of your roof eroding right before your eyes. Your
money becomes SCARCE when things go bad on your home.
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I lured you into my lair when I dangled a roof that lasted 99 years in front of you.
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Are you feeling weak in the knees? You should because you're being manipulated each and every day so others can profit from you.
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If you've ever sealed blacktop - it's a messy horrible job - then you were ALL TOO HAPPY for me to MAKE THAT JOB
SCARCE.
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So you BELIEVED that a new self-sealing blacktop might take away some of your pain.
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Imagine what you might do if the ultimate scarcity card was flipped down in front of you on the green-felt that covers the poker table of life.
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I'm talking about
Death.Â
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It's the ultimate scarcity play. If you're afraid of dying, you might say or do anything to stay ALIVE. This is why prisoners are tortured and waterboarded. You take away life and POWs have a tendency to sing like a canary.
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Heck, you might even allow yourself to be injected with an experimental biologic agent that had NO long-term testing performed to measure it's unacceptable side effects. But I
digress.
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Are you interested in all the other psychology that's used to manipulate you and persuade you to do things that you'd might not otherwise do? If so, read this book that will CHANGE YOUR LIFE forever for the BETTER.
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Word
Definitions
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What was the image you created in your mind when I used the adjective supple yesterday? Here's the actual definition: