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arrivals of my strange sense of humor.
Happy November! It's been a strange autumn here in the great Northeast Kingdom of New Hampshire. We've had many more gray rainy days than bluebird days. The temperatures have been much more like late November than balmy October.
In other words, my favorite season of the year has eluded me!
Your Company and the Media
Do you own a company, represent one, or just work for one? How would you like your company to get $50,000, or more, worth of free advertising?
Allow me ask you something. What do you think it costs to get a
message out to say 2,000,000 consumers? I'm talking about messaging from an independent third party, not ad copy you, or a professional, creates. Do you think you could do it for a nickel a person?
I'll answer. It's huge money. But can you get this same exposure for free? You bet you can.
It's
easy. Reply to media requests on your company's Contact Us page. And reply within HOURS.
I'm not going to mention names so as to protect the guilty, but six days ago I reached out to a major paint manufacturer as I wanted to review a special paint they manufacture.
I used the exact special media email address they provided on their website. I double checked it was correct and I had it appear in my Sent box.
Yes, I know email isn't reliable. You can't count on a person seeing your message in their Inbox. All sorts of things can go wrong.
I've heard nothing back. It's important to realize, in my opinion, they made a grave mistake not listing the name and phone number of their primary media contact. Frequently companies will off-load this to a PR person.
Yesterday I went to the company's Twitter page and sent them a direct message. I've still not heard a
word.
If your company is not set up to reply to media requests within an hour or two, you're making a serious mistake. You're missing out on tens of thousands of dollars of possible FREE advertising.
HUGE Stocking Stuffer Success
In the last newsletter I casually mentioned a very cool LED headlamp I had just tested. I was really impressed by it. The cost was just $15.
You may have been one of the HUNDREDS AND HUNDREDS of people that bought one, or more, of these! My Inbox exploded with replies about how great it was for me to share affordable gift ideas.
DUH!!!!! What the heck is wrong with my brain? It seems so easy looking back.
With that said, each week on the lead up to Christmas I've decided to feature a cool stocking stuffer idea that's $15 or less.
Today I've got one that's less than $5. It's an insane bargain.
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